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The Salesforce-Marketing cloud email specialist exam is a competency-based certification exam that recognizes your development of enhanced capabilities to troubleshoot and solve basic Marketing Cloud-specific issues, using the Salesforce Marketing Cloud Email application tools in executing both tactical as well as strategic email campaigns. To attempt the exam, individuals must have industry experience.
Post certification , professionals are expected to perform below tasks :
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| Section | Weight | Objectives |
|---|---|---|
| Topic 1: Email Marketing Best Practices | 10% | - Demonstrate appropriate and effective subscriber acquisition and retention methodologies - Differentiate elements of an email that can impact message deliverability - Evaluate elements and techniques of email marketing to design effective emails and email programs |
| Topic 2: Content Creation and Delivery | 24% | - Recommend Marketing Cloud tools to use when preparing an email for send - Organize and manage email campaign content - Configure send settings to meet the customer requirements - Create and customize an email message to meet customers' needs |
| Topic 3: Subscriber and Data Management | 26% | - Manage subscriber data (Lists vs Data Extensions) - Understand concepts of subscribers, profile center, and subscription centers - Configure Contact Builder and Audience Builder |
| Topic 4: Insights and Analytics | 14% | - Evaluate email campaign performance and data - Understand tracking and reporting metrics (e.g., Open Rate, Click-to-Open Rate, Bounces) |
| Topic 5: Marketing Automation | 26% | - Build the appropriate Journey Builder solution - Build the appropriate Automation Studio solution - Recommend the appropriate marketing automation solution |
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