2021 ValidTorrent Salesforce Marketing-Cloud-Email-Specialist Dumps and Exam Test Engine
Salesforce Marketing-Cloud-Email-Specialist DUMPS WITH REAL EXAM QUESTIONS
What is the duration, language, and format of Salesforce Marketing cloud email specialist Exam
- Questions type : Multiple choice
- Delivery options: Proctored exam delivered onsite at a testing center or in an online proctored environment. Click here for information on scheduling an exam.
- Passing score: 65%
- Language : English
- Number of questions : 60 questions
- Duration : 90 minutes
For more info visit:
Marketing cloud email specialist
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NEW QUESTION 12
A customer leverages transactional messages to send order confirmations.
What type of message is most suitable in this situation?
- A. Triggered Email
- B. Test Send
- C. User-Initiated Email
- D. Send Flow
Answer: A
Explanation:
Explanation
NEW QUESTION 13
Northern Trail Outfitters stores all customer information in a data extension and would like to know how many people are subscribed to a particular newsletter.
Which feature would provide this information?
- A. Filtered Publication List
- B. Measure
- C. Data Filter
- D. Filtered Data Extension
Answer: A
NEW QUESTION 14
Northern Trait Outfitters is using a Smart Capture form on a CloudPage to capture contest registrations in a data extension. Corporate has requested a nightly file with all registrants in this data extension be sent daily from Marketing Cloud to an external SFTP.
Which automation configuration should be used to achieve this?
- A. File Drop Starting Source > Data Extract Activity > File Transfer Activity
- B. Schedule Starting Source > Data Extract Activity > File Transfer Activity
- C. Schedule Starting Source > SQL Query Activity > File Transfer Activity
- D. File Drop Starting Source > SQL Query Activity > File Transfer Activity
Answer: D
NEW QUESTION 15
What's the purpose of the Customized Shortcuts section under the Overview tab of the Email section in Exact Target?
- A. Allows you to view past and pending emails.
- B. Allows you to create Email
- C. Allows you to create custom actions for your marketing.
- D. Allows you to access you most frequent tasks quickly
Answer: D
NEW QUESTION 16
Northern Trail Outfitters' (NTO) branding guidelines require heavy use of imagery on its website, apps, emails, ads, etc.
What are two ways that NTO can optimize its email design to honor branding guidelines and ensure subscribers are getting the best experience possible? (Choose two.)
- A. Make the email completely image based.
- B. Add background colors that match branding.
- C. Style alt text for when images do not display automatically.
- D. Use custom corporate font to match NTO brand.
Answer: C,D
NEW QUESTION 17
NTO completed a data review process and discovered their data extensions folders contain hundreds of filtered data extensions which are never used. What tool could NTO use to alleviate the number of filtered audience that are related for sending?
- A. Filter activity
- B. SQL query activities
- C. Filtered group
- D. Data filter
Answer: A
NEW QUESTION 18
Which feature can segment on behavioural data?
- A. Data Filter
- B. Data Extension
- C. Import Activity
- D. Tracking
Answer: A
NEW QUESTION 19
How are the test audiences for an A/B test selected? (Choose 2)
- A. The test administrator selects a percentage or a fixed number of target subscribers from the total for each audience
- B. The system randomly places target subscribers into the selected audiences
- C. The system automatically uses 15% of the population for each audience
- D. The test administrator chooses which subscribers to place in each audience
Answer: A,B
NEW QUESTION 20
Which statement regarding editing an email template is true? (Choose 2) *****
- A. A template does not automatically affect emails created from that template
- B. Changes to a template cannot be made once it is saved in the application
- C. Updating an email to reflect changes made in its template can be done in the email properties
- D. Changes to a template are automatically inherited in emails built from that template
Answer: A,C
NEW QUESTION 21
Which method of storing subscriber information allows a marketer to easily create different subscriptions that subscribers can opt into from the default Subscription Center?
- A. Active Audiences
- B. Lists and Data Extensions
- C. Data Extensions
- D. Lists
Answer: B
NEW QUESTION 22
Northern Trail Outfitters is using a Smart Capture form in CloudPages to capture contest registrations in a data extension. Corporate has requested a nightly file with all registrants in this data extension be sent daily from Marketing Cloud to an external SFTP.
Which automation configuration should be used?
- A. File Drop Starting Source > SQL Query Activity > File Transfer Activity
- B. File Drop Starting Source > Data Extract Activity > File Transfer Activity
- C. Schedule Starting Source > Data Extract Activity > File Transfer Activity
- D. Schedule Starting Source > SQL Query Activity > File Transfer Activity
Answer: B
NEW QUESTION 23
Northern Trail Outfitters wants to increase emailsubscribers this quarter. Which three methods could they use to legally obtain subscribers?
Choose 3 answers
- A. Create a Facebook lead capturing form to gain opt-ins
- B. Ask customers to text their email address to a short code to opt-in
- C. Purchase subscriber lists from a reputable data company
- D. Email all unsubscribed customers asking for them to opt into email again
- E. Askcustomers to opt-in at time of purchase online by creating an account
Answer: A,B,C
NEW QUESTION 24
Why should a Marketer ensure that field lengths are accurate when creating a data extension? Choose 2 answers
- A. To optimize import process speed.
- B. To save the data extension.
- C. To ensure data integrity.
- D. To determine the correct data type.
Answer: A,C
NEW QUESTION 25
A marketer send an early engagement email to contact who have not opened or clicked emails in the last month. This email contains a call to action promoting the recipient to click here to keep receiving our emails. In which two ways can the marketer determine who clicks on the CTA? Choose two answers.
- A. select the URL or tracking alias from the link view tab of the click activity tab.
- B. select the click activity bar chart from the email overview of the click activity tab
- C. select the URL id for the URL or tracking the alias from the job links tab.
- D. select the user clicks the overview tab in the inbox activity section
Answer: A,D
NEW QUESTION 26
NTO is looking at using Journey Builder rather than Automation Studio to send emails. What are the three benefits of using Journey Builder? Choose 3 answers
- A. The ability to extract data from an Audience data extension for analysis
- B. The ability to set goals and have the system listen to see if users met the goal
- C. The ability to set criteria to segment contacts based on behavior using SQL
- D. The ability to setup A/B/N tests as part of the workflow to conduct timing and creative tests
- E. The ability to update or create Salesforce CRM objects or records
Answer: B,C,E
Explanation:
Reference:
https://help.salesforce.com/articleView?id=mc_jb_schedule_an_audience.htm&type=5
NEW QUESTION 27
Northern Trail Outfitters (NTO) wants to leverage Content Builder templates to streamline the email creation process. For its monthly email newsletter, NTO includes content specific to the company's loyalty and non-loyalty members.
How should NTO build the email?
- A. Create a template and lock content In the template.
- B. Create a template-based email using dynamic content.
- C. Create multiple versions of the email for loyalty and non-loyalty members.
- D. Create dynamic content with a SQL Query activity.
Answer: B
NEW QUESTION 28
What are some of the acquisition method for allowing subscribers to opt-in to receiving email? (Choose 3)
- A. Drip campaigns
- B. Capture from Facebook
- C. Sales associate request during check out.
- D. Paid Mobile Ads
- E. Authenticate email
Answer: B,C,D
NEW QUESTION 29
A marketer at Northern Trail Outfitters (NTO) has been tasked with growing its email subscriber audience.
Which three best practices should the marketer keep in mind while trying to acquire new email subscribers?
Choose 3 answers
- A. Ask for detailed demographic information.
- B. Automatically opt-in all new customers.
- C. Use explicit opt-in for any new web sign-ups.
- D. Tell customers why they want to receive NTO emails.
- E. Set expectations on send frequency and schedule.
Answer: C,D,E
NEW QUESTION 30
Northern Trail Outfitters (NTO) wants to ensure its emails are meeting subscriber expectations and enticing engagement.
Which two best practices should NTO employ when sending email? (Choose two.)
- A. Use subscriber data to dynamically populate email content.
- B. Send generic content to appeal to all audiences.
- C. Send multiple emails a day to keep the brand top of mind.
- D. Set cadence expectations up front with subscribers.
Answer: A,D
NEW QUESTION 31
Which one in NOT an offline tactic for capture email addresses?
- A. Inbound Sales calls
- B. Acquiring email for loyalty programs in store
- C. Acquisition associated with a receipt or ticket delivery
- D. Surveys at the counter
- E. Request email during checkout
Answer: D
NEW QUESTION 32
If you have less than 50,000 subscribers your test distribution should be what percent.
- A. 20%
- B. 15%
- C. 10%
- D. 5%
Answer: C
NEW QUESTION 33
What is an Automation Studio activity? (Choose 3)
- A. Triggered Send
- B. Wait Activity
- C. Transfer File Activity
- D. Send Email
- E. A/B Test Send Activity
Answer: B,C,D
NEW QUESTION 34
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