Latest Salesforce Marketing-Cloud-Email-Specialist First Attempt, Exam real Dumps Updated [Feb-2023]
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NEW QUESTION 62
A marketing developer wants to receive daily report of sends across all business units to be incorporated into their internal dashboard.
What should be done to ensure the report a sent to the director each day?
- A. A Schedule report and email the link to download.
- B. Schedule report and email file to the director.
- C. Schedule report to export as a web page.
Answer: A
NEW QUESTION 63
A marketer has created an event confirmation email which is sent to all registration of their cooking-while-camping sessions. They use Connect to integrate to their CRM and want update records directly a recipient clicks the 'Confirm RSVP button.
Which automation solution should easily allow this action?
- A. Behavioral Triggers
- B. Automation Studio
- C. Journey Builder
Answer: C
NEW QUESTION 64
Which method of storing subscriber information allows a marketer to easily create different subscriptions that subscribers can opt into from the default Subscription Center?
- A. Active Audiences
- B. Data Extensions
- C. Lists
- D. Lists and Data Extensions
Answer: C
NEW QUESTION 65
A marketer is completing a checklist prior to deploying an email, what action will validate feature completed when initiated
- A. ensure subscriber have not subscribed or are undeliverable.
- B. confirm that each content area specified in the dynamic content rules existed.
- C. Identify phrases like click here or free that could be marked as spam
- D. ensure subscriber status at the time of send subscribe or bounced.
Answer: B
NEW QUESTION 66
Northern Trail Outfitters (NTO) needs to use a point-and-click tool to test segmentation rules and verify that theD18912E1457D5D1DDCBD40AB3BF70D5D
correct subscribers are included in the segment. NTO will need to automate the refreshing of the segment
once it is tested.
Which two tools should be used to test and configure the segment? (Choose two.)
- A. SQL Query Activity
- B. Data Filter
- C. Filter Activity
- D. Filtered Group
Answer: C,D
NEW QUESTION 67
A local craft store is implementing the Marketing Cloud and will be using Lists to store their subscriber data.
Which two types
of data can subscribers easily update via the default Profile Center? Choose 2 answers
- A. Order History
- B. Email Address
- C. List Attributes
- D. Data Extension Fields
Answer: B,C
NEW QUESTION 68
A marketer is about to introduce Content Builder to the entire Northern Trail Outfitters' marketing team.
Which three considerations should the marketing team keep in mind as they begin using Content Builder? Choose 3 answers
- A. Import duplicate copies of content for different messages or groups.
- B. Establish a naming convention optimized for search.
- C. Review permissions and roles for users accessing Content Builder.
- D. Focus on creating and importing content for one primary channel.
- E. Create a folder structure prior to importing assets.
Answer: B,C,E
NEW QUESTION 69
The data team at Northern Trail Outfitters (NTO) has configured a data extension that contains all customer transactions within the last 90 days. NTO's marketing team would like to target customs who have purchased a camping tent or foldout camper in the last week; however for this campaign, they would like to exclude anyone who has a 'silver status.
Which three tools should be used to segment this data?
- A. Journey Builder Entry Source, Filter Definition, Segment Builder
- B. SQL Query, Filter Definition, Journey Builder Entry Source
- C. SQL Query, Decision Split, Data Designer
Answer: B
NEW QUESTION 70
Northern Trail Outfitters wants to send shipping email notifications to members, Shipping fulfillment data is included in a file that is moved at frequent intervals to a folder on their Enhanced SFTP Account.
Which solution could be used to achieve this?
- A. File Drop Entry Source in journey Builder
- B. File Drop Starting Source in Automation Studio
- C. Import Activity in Automation Studio
- D. Transactional Send in Journey Builder
Answer: B
NEW QUESTION 71
A marketer created dynamic content for an upcoming campaign that renders unique content based on
subscriber attributes. The marketer would like to preview how each email will render for a given list of subscribers.
How should the marketer proceed?
- A. Select the "Preview" tab within the Classic Content tool.
- B. Use the Test Send tool to trigger copies of the email.
- C. Using the Subscriber Preview tool, cycle through the list of subscribers.
- D. Create a user-initiated email to send to the list of subscribers.
Answer: C
NEW QUESTION 72
A marketing manager wants to see how the cross-channel customer population has changed over the last 6 months.
Which report should be run to provide this Information?
- A. Audience Engagement Over Time
- B. Contacts Analytics
- C. Contacts Count
Answer: B
NEW QUESTION 73
When building content for an email, what would a marketer consider in the Call to Action? (Choose 2)
- A. A callto action can be text or an image based button
- B. A call to action should be direct and action-oriented
- C. Text buttons receive more clicks than graphics
- D. A call to action below the fold performs best
Answer: C,D
NEW QUESTION 74
Northern Trail Outfitters (NTO) is currently sending out a single welcome email when a subscriber joins its myNTO Rewards program. NTO wants to test whether one, two, or three welcome emails would result in a higher rate of conversion.
How can this be accomplished most efficiently?
- A. A series of A/В tests to determine the number of emails.
- B. Journey Builder using a Random Split with three branches.
- C. Automation Studio with three separate Welcome automations.
- D. Journey Builder using a Decision Split with three branches.
Answer: A
Explanation:
Explanation
NEW QUESTION 75
Northern Trail Outfitters wants to send a promotional offer every Friday morning between 9:00 and 11:00 a.m.
The content of the will change on a weekly basis. The promotional email will be sent to subscribers in the Promotions Data Extension.
What send method should be used to minimize errors?
- A. Send Flow
- B. Triggered Send
- C. Recurring Send Schedule via Guided Send
- D. Send Email Activity
Answer: B
NEW QUESTION 76
Northern Train Outfitters wants the From Name on the monthly Newsletter to come from a specific User who is set up in the Marketing Cloud. Which feature would be used to set up this From Name selection?
- A. Content information
- B. Sender Profile
- C. Can-SPAM classification
- D. Delivery Profile
Answer: C
NEW QUESTION 77
A marketer sends an email to a sendable data extension. The data extension has a subscriber relationship that matches Customer_ID on the data extension to Subscriber Key on the All Subscribers List.
What is a true statement regarding the default email send behavior for a pre-existing subscriber?
- A. The email will be sent to the email address stored on the All Subscribers List.
- B. The email will be sent to the email address stored on the data extension.
- C. The email will be sent to the field marked as the Primary Key.
- D. The email will be sent to the Subscriber Key on the All Subscribers List.
Answer: A
Explanation:
Explanation/Reference:
NEW QUESTION 78
Northern Trail Outfitters has a Master Customer shared data extension. The company wants to make the table available to some of the business units, but not all of them.
How can access to the Master Customer table be restricted?
- A. Shared Data Extension Permissions
- B. Manage Data Extension Policies
- C. Date/Time Range for Access
- D. Data Extension Sharing Rules
Answer: A
NEW QUESTION 79
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