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Google adwords-search Exam Syllabus Topics:

Google Search Advertising Advanced Exam Practice Test Sample Questions:

Question 1

Steve is a web marketing consultant, and he's reviewing a client's Google AdWords. Steve is interested in the keyword analysis field on the Keywords tab, in the client's campaign. When Steve looks at the keywords quality score, he can determine how well the keyword is likely to perform.
What is the scale that Google displays the Quality Score?

A. 1 to 100
B. Very high, Moderate, Low, Poor
C. 1 to 10
D. Google does not reveal the Quality Score as it is proprietary information.

Question 2

Nancy has created a campaign for her boutique. She has customized the ad and targeted her city and specific content. Nancy has noticed that her ad performs best on Tuesdays and Wednesdays, as people prepare for their weekend plans. Nancy would like to automatically adjust her bids for keywords on Tuesdays and Wednesdays. Is this possible?

A. No, Google AdWords can automatically change the bids, but only for seven-day increments .
B. Yes, Nancy can do this through Google AdWords' Demographic bidding.
C. Yes, Nancy can do this through Google AdWords' Ad scheduling.
D. No, Nancy will need to login into Google AdWords, and manually change her bids for these two days.

Question 3

You have created four ads for your business. When you create multiple Google AdWords ads, how does Google determine which of the four ads to show, when a keyword triggers the ad?

A. The ads are shown in the order in which they were created.
B. The ads are shown based on performance.
C. The ads are shown in alphabetical order.
D. The ads are shown in rotation.

Question 4

John has started a new business that sells bumper stickers online. His primary advertising focus is branding his business name, and getting as much exposure as possible on the Internet. John has hired you to help him manage his Google advertising. Based on what you know so far, what approach would you recommend to John?

A. PPC models
B. SEO for good web content
C. SEM based on web content
D. CPM models

Question 5

Sally is optimizing her Google AdWords account for her catering hall. The catering hall is in an old castle near Phoenix, Arizona. The castle is a landmark for Phoenix residents and it's a popular place for weddings, banquets, and parties. Which one of the following is the best choice for targeting Sally's market to a very specific area?

A. Customized targeting
B. Region and City targeting
C. City targeting
D. Country targeting

Solutions: