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Google adwords-reporting Exam Syllabus Topics:

Google Reporting and Analysis Exam Practice Test Sample Questions:

Question 1

What will you do to enable phrase matching for a particular keyword?

A. Add a (+) sign before the keyword.
B. Add a (-) sign before the keyword.
C. Enclose it in curly brackets.
D. Enclose it with quotation marks.

Question 2

You are trying to determine the return on investment for a Google AdWords campaign for a client. Which of the following is the correct formula for finding the return on investment for Google AdWords?

A. (Revenue from sales - Advertising costs)
B. (Revenue from sales - Advertising costs)/Duration of Ad
C. (Revenue from sales - Advertising costs)/Revenue from Sales
D. (Revenue from sales - Advertising costs)/Advertising costs

Question 3

Which of the following labels allows you to customize your own conversion type?

A. Leads
B. View of a key page
C. Other label
D. Sign-ups

Question 4

Which of the following reports shows statistics for ads that appeared on specific domains?

A. Search query report
B. Reach and Frequency report
C. Placement report
D. Ad performance report

Question 5

Mark is configured Google Analytics for his blog. Mark does not sell any products on his blog as he uses it to market his public speaking business. Mark would, however, like to assign a dollar value for customers that complete the 'contact me' field on his website to track return on investment for the marketing he has done to bring people to the site. If Mark considers each lead worth $50 what field in the configuration of the goals in Google Analytics would Mark add the $50 value to?

A. Mark can enter 2500 in the 'metric goal' field in the Google Analytics configuration and then choose "dollars" in the currency value.
B. Mark does not have an e-commerce enabled website but he can enter 25 in the "goal completion" field and know the points are actually $25 towards his ROI.
C. Mark does not have an e-commerce enabled website he would not be able to track dollar amounts through Google Analytics.
D. Mark can simply enter $25 in the 'goal value' field in the Google Analytics configuration of the goal he has created for the 'contact me' form on his website.

Solutions: