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Google adwords-display Exam Syllabus Topics:

Google Display Exam Practice Test Sample Questions:

Question 1

You have opened the Ad groups tab in your Google AdWords account. What symbol is used to
represent the ads that have been paused in Ad groups?

A. Red X
B. Grey bars
C. Black stop button
D. Grey circles

Question 2

Fannie is interested in purchasing a YouTube homepage masthead for an ad campaign. She has hired you to help her choose the best ad type for the campaign. You tell her that there are three ad formats for the masthead on YouTube. Which one of the following is NOT one of the three masthead types?

A. Standard
B. Tandem
C. Cooperative
D. Expandable

Question 3

Which of the following is a Google property where display ads are eligible to appear?

A. YouTube
B. Yahoo
C. Wonder wheel
D. MSN

Question 4

You are managing a Google AdWords campaign for a company. You launch a new display
campaign. In the first week of the campaign launch, you noticed a large number of clicks but no conversions. Which of the following actions can you perform to resolve the issue?
Each correct answer represents a complete solution. Choose two.

A. Increase bidding for successful sites.
B. Check the ad creative and the landing page to make sure they are well matched.
C. Verify that your conversion code is set up correctly.
D. Evaluate performance of campaign regularly.

Question 5

Mary wants to participate in a reservation campaign on YouTube for her company. She has been
working with some designers to create ads, videos, and other content for the campaign. YouTube
offers four types of reservations; which one of the following is NOT one of the reserved media
placements available on YouTube?

A. YouTube Run-of-Site
B. YouTube Homepage
C. AdWords Auction
D. Partner Watch Pages

Solutions: