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NEW QUESTION 18
Northern Trail Outfitters (NTO) plans to use Contact Builder to increase the scope of customer information they can see in an effort to establish more effective 1:1 relationships. NTO has a separate instance of Salesforce Sales Cloud that serves as their current customer master database.
What action should be taken when using Contact Builder? Choose 2 answers
- A. Create a data extension to incorporate the imported data from a Salesforce Dashboard.
- B. Use Marketing Cloud Connect to include data from Sales Cloud.
- C. Conduct manual imports of customer information from Sales Cloud.
- D. Combine each individual's channel contact information under one record.
Answer: B,D
NEW QUESTION 19
An existing triggered send needs to be updated with new content
Select the correct sequence
Answer:
Explanation:
Pause message interaction, Edit message content, Publish changes, Start triggered email interaction
NEW QUESTION 20
A customer plans to configure multiple business units (BU) to support the digital marketing efforts of five international offices.
Which reasons warrants this implementation? Choose 2 answers.
- A. Support non-English responses with Reply Mail Management.
- B. Localized physical mailing address displayed in the default email footer
- C. Tracking information for campaigns sent by each office.
- D. Localized language and display options based on location and culture.
Answer: C,D
NEW QUESTION 21
A retail customer expanded their portfolio to include additional product lines in addition to their already popular offerings. They want to give subscribers the ability to unsubscribe via email from the specific subsections while still remaining on the main commercial communications audience. This option will be included in the footer attached to the unsubscribe URL and as an option on their subscription center.
Which model would meet the requirements?
- A. Publication List with Data Extensions
- B. Exclusion List with Data Extensions
- C. Exclusion List with Lists
- D. Publication List with Lists
Answer: A
NEW QUESTION 22
A restaurant supply company captures email subscribers and leads through trade shows. This has always been a manual process with booth visitors leaving contact information in a fishbowl. The restaurant supply company is updating their process to an online sweepstakes entry that allows entrants to confirm opt-in for a monthly newsletter.
Which two components are appropriate for this solution? Choose 2 answers
- A. Send Email Activity with a link to a subscription center
- B. Data extension with double opt-in status defined
- C. CloudPage with Smart Capture to add entrants in to a data extension
- D. CloudPage with Web Collect to add entrants in to a data extension
Answer: B,C
NEW QUESTION 23
Tracking Alias question:
- A. Email Conversion Tracking
- B. Same URL
- C. Differentiate clicking email
- D. Can be found in some reports
Answer: A,B,C,D
NEW QUESTION 24
For security reasons, Northern Trail Outfitters indicates they cannot store PII directly within their Marketing Cloud account. They are considering implementing Tokenized Sending to pull PII from their data warehouse at send time. They indicate they send several large, time-sensitive emails per year.
Which two considerations should be made about Tokenized Sending? (Choose 2 answers)
- A. Personalization Strings still allow PII to be displayed within an email.
- B. Tokenized Sending should be combined with field-level data encryption for additional security.
- C. Service Level Agreements for email sends are unsupported with the inclusion of outside servers.
- D. Journey Builder Decision Splits provide a method to access data of Tokenized data natively.
Answer: C,D
NEW QUESTION 25
As part of their brand guidelines, Northern Trail Outfitters (NTO) uses a custom brand font for all print marketing materials. NTO wants to use their custom brand font in email as well.
What is the recommended best practice for font usage in email?
- A. Edit an email's HTML to list the custom brand font in the style tag's font-family property.
- B. Build an email as one image, with all text saved in the brand font.
- C. Build an email using multiple images, with all text saved in the brand font.
- D. Use a web-safe font for text that closely matches the brand's custom font.
Answer: D
NEW QUESTION 26
A company collects subscriptions on its website. It does the following:
* Compiles that subscription list in a database in the website Content Management System (CMS).
* Posts this encrypted list to Marketing Cloud nightly at 11 p.m.
* Uses Marketing Cloud as the database of record.
* Sends up to five emails a week based on subscriber engagement with prior sends.
Which automation sequence (excluding waits) should cover these requirements?
- A. File Transfer, Query, Measures, Sends
- B. File Transfer, Data Extract, Filters, Sends
- C. File Transfer, Import, Query, Sends
- D. File Transfer, Import, Measures, Sends
Answer: C
NEW QUESTION 27
A customer will provide a single daily file on the Marketing Cloud SFTP at 3 AM and needs an alert if the file is not present on time. The file needs to be: Imported into a staging data extension. Separated into two different data extensions.
Which workflow should meet these requirements?
- A. File Drop Automation: Import File Activity > SQL Query Activity 1 > SQL Query Activity 2
- B. Scheduled Automation: File Transfer Activity > Import File Activity > SQL Query Activity 1 > SQL Query Activity 2
- C. Scheduled Automation: Import File Activity > SQL Query Activity 1 > SQL Query Activity 2
- D. File Drop Automation: File Transfer Activity > Import File Activity > Filter Activity > SQL Query Activity 1
Answer: C
NEW QUESTION 28
An entertainment customer has added a new business unit for one of its record labels. It has also purchased a Sender Authentication Package (SAP) and owns the branded domain.
What is necessary to complete SAP setup?
- A. Configure custom Reply Mail Management for the business unit's subdomain.
- B. Configure link wrapping to redirect to the business unit's subdomain.
- C. Delegate a specific subdomain to the Marketing Cloud name servers.
- D. Route the domain through an IP address unique to the business unit.
Answer: A
NEW QUESTION 29
A customer wants to display a subscriber's first name and the date of send in its monthly newsletter. Subscriber first name data is stored in a data extension that will not be used in the send definition.
Which option should be in this scenario?
- A. AMPscript
- B. SQL Query
- C. Personalization strings
- D. Guide Template Language
Answer: A
NEW QUESTION 30
A start-up meal delivery company recently launched in Canada to great success. Customers can order individual meal kits for up to six people or subscribe to a weekly meal kit delivery. As a new company, resources are limited, but demand is taxing their manual processes for sending out eCommerce messages, such as order confirmation and subscription confirmations.
What recommendation would provide a scalable solution for the start-up?
- A. Triggered email sends to deliver transactional messages.
- B. A scheduled automation to send daily transactional messages.
- C. A manual email send for each transactional message.
- D. A file drop automation to send transactional messages.
Answer: A
NEW QUESTION 31
Analyst of The Northern Trail Outfitters (NTO) marketing team needs to pull email metrics for an upcoming quarterly company meeting. These metrics need to be reported per email campaign for each of NTO's Business Units:
* Number of Sends
* Delivery Rate
* Overall Bounce Rate
* Block Bounce Rate
* Open Rate
* Click Rate
* Complaint Rate
* Unsubscribe Rate
Which email report should NTO's Marketing Analyst pull from Marketing Cloud to get this information?
- A. Email Performance Over Time Report
- B. Account Send Summary Report
- C. Campaign Email Tracking Report
- D. Email Send Report
Answer: C
NEW QUESTION 32
A customer needs to import data from an SFTP site. The customer wants to:
* Segment the contents of the file and then send emails.
* Transfer the file to the SFTP site at various times daily.
* Send to data extensions.
What sequence of automation activities should meet these requirements?
- A. Scheduled: Import File > SQL Query(s) > Send Email(s)
- B. File Drop: Import File > SQL Query(s) > Send Email(s)
- C. File Drop: Import File > Group Refresh > Send Email(s)
- D. Scheduled: Transfer File > Import File > SQL Query(s) > Send Email(s)
Answer: B
NEW QUESTION 33
A customer has three data extensions that need to be added to Contact Builder
* Customers contains customer information
* Orders contains order information
* Products contains product information
How should these data extensions be linked within an Attribute Group? Choose 2
- A. Customer Data <one-to- Many> Customers <one-to- Many> Orders <one-to- Many> Products
- B. Customer Data <one-to- Many> Products <one-to- Many> Orders <one-to- one> Customers
- C. Customer Data <one-to- Many> Customers <one-to- One> Orders <one-to- Many> Products
- D. Customer Data <one-to- One> Customers <one-to- One> Orders <one-to- one> Products
Answer: A,B
NEW QUESTION 34
Northern Trail Outfitters (NTO) is migrating from a series of local legacy email automation tools to a single global Marketing Cloud instance to leverage its multi-channels abilities as well as native Salesforce Connector to their global Sales Cloud instance.
Which three factors Should be considered before finalizing the number of business unit they need to purchase? (Choose 3 answers)
- A. Number of brands/geographies which NTO operates
- B. If testing/development business unit($) is required
- C. If data/content needs to be segregated between brands/geographies
- D. Number of Marketing Cloud users.
- E. Number of Sales Cloud sandboxes
Answer: A,B,E
NEW QUESTION 35
NTO has scenario of a journey for "post-purchasing communication": which re-entry setting is correct?
- A. reentry anytime
- B. no reentry
- C. reentry only after exiting
- D. reentry after time
Answer: A
NEW QUESTION 36
A marketer want to personalize an email with real-time weather information from the Sunny Sky API.
What tool should be used to parse and display the response within the email?
- A. Apex
- B. GTL
- C. SSJS
- D. Node.JS
Answer: D
NEW QUESTION 37
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