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GInI Certified Innovation Professional (CInP) Sample Questions:

1. In order to become an effective innovator, one must embrace which of the following?
Select one correct answer from the list:

A) A sense of entrepreneurialism
B) A disdain for stasis and the status quo
C) An eagerness to explore, experiment, and experience
D) All the answers are correct

2. For those projects launching a new brand or a new offering that will impact a brand, the second step in the Mid Zone is to develop what?

A) A Brand Name
B) A Brand Image
C) A Brand Playbook
D) A Brand Persona

3. ________ involves actively going out and looking for specific trends, not simply observing all trends passively, with the intention of developing insights into new directions that may alert the business to new needs and opportunities in a market.

A) Trendcasting
B) Trend Scouting
C) Scenario Planning
D) Trend Watching

4. " In constructing their story, an Innovation Team can draw directly from their Empathy Map, in which case the customer ' s unmet needs (pains and gains) defines what? " Select one correct answer from the list:

A) Where the story takes place.
B) What the conflict in the story is.
C) Who the character is.
D) What the transformation in the story is.

5. Evaluation and Selection in Stage 3 of the GInI InMS is _____ and may be run as a series of refining steps for initial and then final selection.

A) a basic process conducted periodically as dictated by the CEO or CInO.
B) a once-and-done process conducted once each year, just after Strategic Planning.
C) a cyclical process that usually involves lots of debates and dissenting opinions
D) an ongoing process conducted in waves, or cohorts

Solutions: