A fully updated 2021 CRT-550 Exam Dumps exam guide from training expert ValidTorrent
Provides complete coverage of every objective on exam and exam preparation CRT-550
NEW QUESTION 87
Northern Trail Outfitters (NTO), a longtime Marketing Cloud customer, has decided to adopt Journey Builder to help with the execution of their marketing programs. NTO does not want to duplicate efforts within the platform and has asked if they could stop using Automation Studio Entirely.
Which three tasks would a consultant suggest for using Journey Builder instead of Automation Studio?
- A. creating customer segments from multiple data extensions
- B. Setting behavior-based goals
- C. Processing zipped and encrypted file containing subscriber data
- D. Building simple segmented campaigns without SQL queries
- E. Designing decision logic via an intuitive user interface
Answer: A,C,D
NEW QUESTION 88
A customer is interested in designing a solution to ensure that subscribers only receive categories of emails that they want to receive. The built-in subscription center will be used as part of the solution.
Which feature should be utilised to make this happen?
- A. Subscriber Keys
- B. Profile Center
- C. Publication Lists
- D. Send Logging
Answer: C
NEW QUESTION 89
Northern Trail Outfitters wants to capture dietary preferences for Contacts who have registered for an upcoming launch event. They have created a data extension of Contacts who have registered for the event and will send them an SMS message from MobileConnect asking them to reply with their dietary preference. When Contact reply to SMS message, the response message will be inserted into a data extension using AMPscript.
Which two MobileConnect templates should be used to send the SMS message and capture the responses?
- A. Outbound
- B. Data Capture
- C. Test Response
- D. Info Capture
Answer: A,C
NEW QUESTION 90
Northern Trail Outfitters has a customer login page on their website and wants to use Marketing Cloud to send an email to customers who need to reset their password. The email needs to be sent as quickly as possible. Their web server should receive a notification when the email is sent.
Which solution should they use?
- A. Transactional Messaging API
- B. Triggered Send Definition
- C. Multi-Step journey with an API Event entry source
- D. Single Send journey with an API Event entry source
Answer: B
NEW QUESTION 91
An entertainment customer has added a new business unit for one of its record labels. It has also purchased a Sender Authentication Package (SAP) and owns the branded domain.
What is necessary to complete SAP setup?
- A. Configure custom Reply Mail Management for the business unit's subdomain.
- B. Configure link wrapping to redirect to the business unit's subdomain.
- C. Delegate a specific subdomain to the Marketing Cloud name servers.
- D. Route the domain through an IP address unique to the business unit.
Answer: A
NEW QUESTION 92
A new Marketing Cloud (MC) customer wants to now implement a Sales Cloud instance to go along with their MC Instance. The MC instance has been live for a year now, where the primary key for records has been the Email Address.
Which two options would prevent the customer from duplicating records? (Choose 2 answers)
- A. Get existing records updated with new Keys sourced from Sales Cloud instance.
- B. Identify what key the customer wants and have the MC Contact model control it.
- C. Purge the current records and carry on with new keys sourced from Sales Cloud.
- D. Continue as normal, as Marketing Cloud contact Models will dedupe keys by Email Address.
Answer: A,B
NEW QUESTION 93
Northern Trail Outfitters (NTO) plans to use Contact Builder to increase the scope of customer information they can see in an effort to establish more effective 1:1 relationships. NTO has a separate instance of Salesforce Sales Cloud that serves as their current customer master database.
What action should be taken when using Contact Builder? Choose 2 answers
- A. Create a data extension to incorporate the imported data from a Salesforce Dashboard.
- B. Use Marketing Cloud Connect to include data from Sales Cloud.
- C. Conduct manual imports of customer information from Sales Cloud.
- D. Combine each individual's channel contact information under one record.
Answer: B,D
NEW QUESTION 94
A retail company does business in both the United States and Canada. They also have a loyalty program in which a customer can enroll. The company will provide a pre-segmented customer file, per campaign, which has a "Version" data field indicating the type of email the customer is to receive.
What question should be asked to determine a data/segmentation strategy?
Choose 2 answers
- A. Will customers be able to sign up for the loyalty program at the store?
- B. Will version values/meanings change, precluding reusable AMPscript?
- C. Will multiple languages be used, with a "From Name" lookup table needed?
- D. Is the purpose of these emails for acquisition or retention or transactional?
Answer: B,C
NEW QUESTION 95
Which two statements are correct about Send Logging? Choose 2 answers
- A. A business unit can support up to three Send Logs.
- B. SQL Query Activities can reference Send Logs in combination with system data views.
- C. Send Log data extensions are archived automatically based on retention settings.
- D. AMPscript can be used to pull data from Send Logs for use within emails.
Answer: B,D
NEW QUESTION 96
A customer has three data extensions that need to be added to Contact Builder
* Customers contains customer information
* Orders contains order information
* Products contains product information
How should these data extensions be linked within an Attribute Group? Choose 2
- A. Customer Data <one-to- Many> Customers <one-to- Many> Orders <one-to- Many> Products
- B. Customer Data <one-to- Many> Products <one-to- Many> Orders <one-to- one> Customers
- C. Customer Data <one-to- Many> Customers <one-to- One> Orders <one-to- Many> Products
- D. Customer Data <one-to- One> Customers <one-to- One> Orders <one-to- one> Products
Answer: A,B
NEW QUESTION 97
Northern Trail Outfitters has master data extension of 880,000 subscribers they want to randomly split into 11 groups to test different messaging strategies.
How could this be accomplished?
- A. Create a random data extension within Email Studio.
- B. Use Journey Builder with a random split activity.
- C. Use Automation Studio with a random split activity.
- D. Create a random data extension within Contact Builder.
Answer: C
NEW QUESTION 98
A customer wants to display a subscriber's first name and the date of send in its monthly newsletter. Subscriber first name data is stored in a data extension that will not be used in the send definition.
Which option should be in this scenario?
- A. AMPscript
- B. SQL Query
- C. Personalization strings
- D. Guide Template Language
Answer: A
NEW QUESTION 99
A user receives a message stating that there is an error binding data bound member when testing an Entry Event in Journey Builder.
What can a user do to ensure that contacts enter this interaction successfully based on the error message?
Choose 2 answers
- A. Fire the event in both Automation Studio and the Entry Event.
- B. Import new subscribers to the All Subscribers table.
- C. Make sure the contact is above the High Water Mark on the source data.
- D. Select a source DE with a root relationship to the contact.
Answer: C,D
NEW QUESTION 100
Which two statements about a database of record are correct? Choose 2 answers
- A. It is a centralized storage repository of data about objects or people.
- B. It is any database containing subscriber data.
- C. It is any data structure in which multiple opt-in statuses can be stored for a subscriber.
- D. It is a system in which a subscriber's status is maintained.
Answer: A,D
NEW QUESTION 101
Northern Trail Outfitters (NTO) wants its monthly distributor newsletter email to appear to be sent on behalf of the subscriber's account representative without segmenting the audience by sales representative.
How should this distributor-specific sender profile be configured in the Marketing Cloud?
Choose 2 answers
- A. Utilize data extension AMPScript lookups to dynamically populate the from name and from email values.
- B. Pick "Choose from list," selecting the from name and from email values from the list of account users.
- C. Match the external keys of the sender profile and data extension containing account representative details.
- D. Populate substitution strings in the sender profile for the profile attributes containing from name and from email values.
Answer: A,D
NEW QUESTION 102
Northern Trail Outfitters (NTO) has a requirement to create a distinction between marketing and transactional emails in terms of From Name and IP Address for reputation purposes.
Which two actions should NTO take to create Send Classifications? Choose 2 answers
- A. Define a Subscriber-specific From Name
- B. Define a Delivery Profile
- C. Define custom Reply Mail Management
- D. Define a Sender Profile
Answer: B,D
NEW QUESTION 103
How are Publication Lists used?
- A. To built dynamic content rules by subscriber type
- B. To allow subscribers to opt-down/out instead of unsubscribing from all
- C. To send communication to all subscribers, regardless of opt-in status
- D. To manage subscribers in guided and triggered email sends
Answer: B
NEW QUESTION 104
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