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Facebook Certified Community Manager Sample Questions:

1. A community manager works for a company that is debuting a new product globally at noon PST. The community manager wants to generate engagement consisting of initial product feedback from the target audience within the first hour of the launch.
Which two ways should the community manager generate valuable product feedback? (Choose 2)

A) Ask follow-up questions as people leave feedback
B) Include a discussion question about the product that is being launched
C) Partner with influencers to generate posts about the launch
D) Post a link to a press release announcing a product launch

2. The community manager of a small business group joins a Facebook networking group as a member and leaves responses on multiple posts.
The community manager's comments negatively compare the management styles of both groups, which goes against the rules of the networking group.
The community manager of the networking group wants to reinforce to the whole community that every group has its own rules and culture.
Which two actions should the community manager of the networking group take? (Choose 2)

A) Reply to the member's comment and tag them in the rule post
B) Repost a group rule and mute them for seven days
C) Remove the member from the group
D) Delete the member's comments and mute them for seven days

3. A community manager of a large community for professionals is developing a content calendar to offer themed content to help members who are in the early stages of their careers. The group has had low engagement for the past year.
Which strategy should the community manager use to plan the most relevant content?

A) Ask community members to share their most memorable community posts.
B) Survey community members for their most frequently asked questions about content themes.
C) Research popular content themes that may be relevant to the community.
D) Review data for insights into high-performing content in the community.

4. A pharmaceutical brand announces a new drug to stop the spread of a major disease. After the brand shares a press release on its social channels, 10 people claim that another one of the brand's drugs causes serious side effects. A health reporter for a major newspaper picks up the story and shares the comments on their own channel. Dozens of additional relevant comments are shared on the brand's press release post. Leadership asks the community manager to document organic, relevant comments over the next two weeks.
Which course of action should the community manager take to efficiently monitor the conversation for potential escalations?

A) Create a post specifically to gather feedback from the community
B) Create and track relevant keywords on social media channels
C) Activate a news alert for additional articles
D) Review comments on the company's press release post

5. A community manager for an automotive brand has been asked to engage younger audiences on the brand's social channels.
The community manager has collected the following market research about social media usage:
Young audiences are 90% more likely to follow brand accounts on all networks
Young audiences are 25% more likely to engage with video content
Young audiences are 75% more likely to ignore paid ads on all networks
Young audiences are 82% more likely to comment on influencer posts on Instagram Young audiences are 15% more likely to recommend a brand they follow to a friend
Which initial strategy should the community manager share with leadership to grow the brand's younger audiences?

A) Increase influencer content across all platforms
B) Increase community moderation on all platforms
C) Increase paid spend targeting young audiences on all platforms
D) Increase video content across all platforms

Solutions: