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Salesforce MCE-Con-201 Exam Syllabus Topics:

Salesforce Certified Marketing Cloud Engagement Consultant Sample Questions:

1. LenoxSoft sends an operational email to all prospects, but finds there are some prospects that did not receive the email.
Why would this happen?

A) The prospects are opted out of the list used on the operational list email send.
B) The prospects were on a suppression list used on the operational list email send.
C) The prospects were set to "true" for opted out and set to "false" for do not email.
D) The prospects were set to "false" for opted out and set to "true" for do not email.

2. Administrators can reset passwords for users

A) False
B) True

3. Several of the sales team members at LenoxSoft have shared that their customers are getting autoresponder emails, but they are not receiving other marketing sent emails. After investigating, they found that the leads and contacts in question are opted out.
How should LenoxSoft enable these prospects to get marketing content again?

A) Enable the prospect resubscribe feature in Marketing Cloud Account Engagement to allow prospects to opt back in.
B) Run a permission pass effort to all of the leads and contacts who have opted out.
C) Create an automation rule to clear the opt out field on the leads and contacts.

4. Why should a company assign prospects in Marketing Cloud Account Engagement via Salesforce active assignment rules instead of using other Marketing Cloud Account Engagement assignment actions?

A) The ability to assign prospects via automation instead of manually
B) The ability to assign prospects based on specific criteria being met
C) The ability to use existing complex Salesforce lead routing processes
D) The ability to allow Salesforce to overwrite an assigned user in Marketing Cloud Account Engagement

5. LenoxSoft has a training portal for customers. A Marketing Cloud Account Engagement page action changes a Prospect's Engagement custom field to Engaged for any prospects who views the page. Customer who regularly engage with the portal have more success with the platform, and those with low engagement have a high rate of attrition. To encourage engagement with the portal, Lenoxsoft wishes to use this custom field as the basis to develop a Training Engagement Program that encourages prospects to sign up for a live webinar which promotes the portal. They have the following requirements. - Prospects with no Engagement custom field value should be added to the Training Engagement Program - If Prospects register for the Webinar and view the training portal, they are removed from the Training Engagement Program What steps should Lenoxsoft take to achieve these requirements?

A) Create a completion action with the criteria :: Webinar:: Successful & Custom Prospect custom field :: engagement:: engaged :: Action of:: Remove from list
B) Create an automation rule with the criteria :: Prospect custom field : engagement:: blank :: Action if:: Add to List
C) Create a dynamic list with the criteria :: Webinar:: Successful & Custom Prospect custom fielD.: engagement:: engaged :: Action of:: Remove from list
D) Create an automation rule : Prospect custom field [Engagement] is blank | Add to List

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