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| Section | Weight | Objectives |
|---|---|---|
| Engagement Studio | 17% | - Explain how to design and build Engagement Studio programs - Explain how to test and activate Engagement Studio programs - Describe how to analyze Engagement Studio performance - Describe how to use triggers, rules, and actions |
| Email Marketing | 20% | - Explain how to analyze email performance metrics - Describe how to manage email deliverability and compliance (CAN-SPAM, GDPR) - Explain how to create and send emails - Explain how to use dynamic content in emails - Describe how to manage email templates |
| Lead Management | 24% | - Describe how to set up and manage assignment rules - Explain how to configure and manage scoring and grading - Explain how to use automation rules for lead management - Describe how to manage prospects in the recycle bin |
| Visitors and Prospects | 8% | - Explain the differences between visitors and prospects - Explain how visitors are converted into prospects - Describe how prospects are tracked and identified |
| Administration | 11% | - Describe how to manage users, roles, and permissions - Describe how to configure and manage email sending domains - Explain how to set up and manage connectors (e.g., Salesforce CRM) - Explain how to configure Account Engagement settings |
| Account Engagement Forms, Form Handlers and Landing Pages | 20% | - Explain how to create and publish landing pages - Explain how to create and configure Account Engagement forms - Describe how to use dynamic content - Describe how to use form handlers |
1. What is required when sending a Marketing Cloud Account Engagement email from an assigned user?
A) All prospects on the recipient list must be assigned to a user.
B) There must also be a general or specific user as a sender.
C) The email must also contain assigned user merge fields.
D) The assigned user must be connected through user sync.
2. Lenoxsoft has a product line that is business to consumer. They use the Lead object, but the Contact and Account objects are combined. The Marketing Cloud Account Engagement Administrator wants to enable person accounts and understand how this configuration affects the syncing from Marketing Cloud Account Engagement to Salesforce. Given default Marketing Cloud Account Engagement and Salesforce syncing behavior, which statement is correct when Person Account are enabled?
A) Marketing Cloud Account Engagement will create a lead record in Salesforce, and when the lead is converted, Marketing Cloud Account Engagement will sync with contact and account.
B) The Salesforce contact level and account level fields will only sync with prospect fields in Marketing Cloud Account Engagement.
C) The Salesforce person account record will only sync with the prospect record in Marketing Cloud Account Engagement.
D) Marketing Cloud Account Engagement will create a lead record in Salesforce, and when the lead is converted, Marketing Cloud Account Engagement will sync with the person account.
3. LenoxSoft is moving their forms from an external vendor into Marketing Cloud Account Engagement. The forms contain both default and custom fields. They want the forms to be hosted by Marketing Cloud Account Engagement for tracking purposes, but want to retain the same look and feel.
Which two actions should be taken to achieve this?
Choose 2 answers
A) Import the list of custom fields used on their forms to create the fields in Marketing Cloud Account Engagement.
B) Migrate the HTML and CSS of the current form into a new Marketing Cloud Account Engagement layout template.
C) Create the custom fields needed for the forms individually in Marketing Cloud Account Engagement.
D) Create the existing form links as custom redirects in Marketing Cloud Account Engagement for tracking.
4. LenoxSoft would like to set custom scoring based on event attendance. What scoring options are available through the Marketing Cloud Account Engagement Connectors?
A) Only Webinar & Event Attendance
B) Webinar: Attended/NoShow/Registered Event :Checked In/Registered
C) Webinar & Event Registrations & Attendance
D) Webinar & Event invite. Registrations & Attendance
5. "A user imported a CSV file of 100 prospects into Marketing Cloud Account Engagement to perform a mass update on the Country field. When the import completed, they noticed only 90 prospects were updated.
Which two reasons could explain why the remaining 10 prospects were not updated?
Choose 2 answers
A) The remaining prospects' email addresses contained domains from free ISPs such as Yahoo and Google.
B) The Country field has validation enabled and the updated field values did not match existing values.
C) The remaining prospects are in the Recycle Bin and the user did not select to undelete them.
D) The user who performed the import is not the assigned user listed on the remaining prospects.
Solutions:
| Question # 1 Answer: B | Question # 2 Answer: D | Question # 3 Answer: B,C | Question # 4 Answer: B | Question # 5 Answer: C,D |
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