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Oracle Responsys Marketing Platform 2021 Implementation Essentials Sample Questions:

1. In every email, your client wants to provide a link so customers can download their latest menu. They want to serve this from the Responsys content library, updating the document periodically.
How can they accomplish this?

A) Upload the document into the Content Library. From the document pull-down menu, select Create Embeddable URL and copy the URL into every email. Uploadand overwrite this document with the most current version as needed.
B) Your client must host and update the document from their own content server and provide the URL to Responsys. In the Responsys email documents, use the ServeURL function to reference the document as needed.
C) Upload the document into Manage Hosted Content, then publish. Insert this URL into every email document. To update, unpublish the document, upload the current version with the same name, and publish.
D) Upload the document into the Content Library. Right-click the document and select Copy Link. Insert this link into every email document. Upload and overwrite this document as needed.

2. You just completed putting all the HTML and RPL into the Email Message Designer (EMD). You want to see how Responsys will render this code.
What should you do to see this?

A) Click the Render button.
B) Click the Version Test button.
C) Click the Preview button, which has the eye icon on it.
D) Select Workbook > Test.

3. How can you share a copy of a campaign with key stakeholders at live launch time?

A) Use the RPL proofLaunch () method with each of the recipient's email addresses as a parameter.
B) Create a Seed Group with their email addresses. In the Audience Selection section of the Campaign Workbook, select this group as your Seed List.
C) Create a filter for these individuals and then use the Seed List feature in the Campaign Workbook.
D) Create a Proof List with their email addresses and then use the Seed List feature in the Campaign Workbook.
E) Export the campaign from Message Designer, then copy and paste the source HTML in an email to send to them.

4. Before moving a campaign to production you need to test whetherthe links are working properly.
What functionality should you use in Responsys?

A) In Program, you can use the Test tab because it will display any issues with links according to a campaign.
B) You should test all links manually.
C) Using RPL, use the clickthrough() method to iterate throughthe associated link table and test that they do not retrieve 404 errors.
D) In the Testing section of a campaign Workbook, there is a Test links button that can automate this process.

5. Which three steps should you take to set up your client's data model to support email campaigns during data discovery implementation? (Choose three.)

A) Map a field that the client uses to uniquely identify each subscriber tothe RIID_ field in the contacts list.
B) Map a field that the client uses to uniquely identify each subscriber to either CUSTOMER_ID_ or EMAIL_ADDRESS_field in the contacts list.
C) Ensure thatfield names are not duplicated in profile lists and profile extension tables to avoid confusion during personalization or targeting steps in the Responsys campaign design process.
D) Encourage your client to add as many custom fields as possible to the profile list to increase processing efficiency, thereby eliminating the need for profile extension tables.
E) Map the subscriber email address to the EMAIL_ADDRESS__ field in the contacts list to be used for messaging.

Solutions: