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Salesforce MCAE-Con-201 Exam Syllabus Topics:

Salesforce Certified Marketing Cloud Account Engagement Consultant Sample Questions:

1. You decide to build an automation rule to automatically allow prospects to match the "Title" criteria in your grade profile. You need to capture all prospects with any form of Vice President in their job title but want to exclude ones who are currently on any of your suppression lists. Which of the following sets of rule criteria will accomplish this?

A) Match ALL overall logic: Prospect List > Isn't > suppression List A; B; C; D Prospect default field > Title > contains > Vice President; VP
B) Match ANY overall logic: Prospect List > Isn't > Suppression List A; B; C; D Prospect default field > Title > contains >Vice President; VP
C) Match ANY overall logic: Rule Group1: Match All Prospect List > Isn't > Suppression List A; B; C; D Rule Group2: Match All Prospect default field > Title > contains > Vice President; VP
D) Match ALL overall logic: Prospect List > Isn't > Suppression List A; B; C; D Prospect default field > Title > IS >Vice President

2. You have several white papers on your website, but you want to start gateing those and gather more and more details about prospects as they download the white papers. What is the best way to achieve this?

A) Create a form and enable progressive profiling
B) Create a form handler for each white paper
C) Create a form per white paper and enable progressive profiling
D) Create a form handler and enable progressive profiling

3. "LenoxSoft wants to implement an ongoing targeted marketing effort focused on prospects in the high tech industry, with a score over 200, and a grade higher than a B.
If a prospect matches this criteria, they want to send a series of emails, add to a list, and notify the assigned sales representative.
What Marketing Cloud Account Engagement feature should be used to accomplish this marketing effort?

A) Create a static list to segment the prospects, and then schedule email list sends with completion actions
B) Create a complex rule in Engagement Studio to segment the prospects, followed by a series of action steps "
C) Create a list using a segmentation rule, then use completion actions on a form for the actions
D) Create an automation rule with rules to segment the prospects and actions send the emails

4. Is it possible to split Dynamic List to other Dynamic Lists?

A) False
B) True

5. LenoxSoft has a service portal for customers. A Marketing Cloud Account Engagement page action set by the admin will change a prospects engagement custom field to "Engaged" for any prospect who views this service portal page. Customers who visit this portal more often have a higher company satisfaction rate. Those who rarely visit the portal have a high rate of attrition. LenoxSoft wants to encourage customers to engage with the service portal and has the following requirements: * Prospects with no Engagement custom field value should be added to the Engagement Program. * If prospects registers for an upcoming webinar and views the training portal they should be removed from the engagement program. What steps do you recommend to achieve those requirements?

A) Automation Rule with blank critera and add action & Completion action rules with attended webinar and remove action
B) Automation rules with attended webinar and remove action
C) Automation Rule with blank critera and add action & segmentation rules with attended webinar and remove action
D) Automation Rule with blank critera and add action & Dynamic List with attended webinar and remove action
E) Automation Rule with blank critera and add action &

Solutions: