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Salesforce Certified Marketing Cloud Email Specialist Sample Questions:

1. A healthcare marketer would like an email sent to patients as soon as they request a password reset for their account.
Which journey type isthe best solution for the marketer to set up?

A) Transactional Send Journey
B) Single Send Journey
C) Multi-Step Journey

2. Northern trail Outfitters recently purchasedstock art to be used within its emails. However, given the sheer amount of content, locating images for specific campaigns proves to be difficult.
Which solution should make locating appropriate images easier?

A) Import a metadata tag index for the stock art so the images are searchable
B) Configure Eastern Content Tagging to automatically tag stock art.
C) Select categories and content type from the import dropdown when importing images.

3. A marketer wants to quickly view the link performance for a specific email, including Total Clicks and Unique Clicks.
Which area of the application should provide this data?

A) Send Performance Tab
B) Email Overlay View
C) Tracking Conversions Tab

4. Leading up to various holidays seasons, Northern Trail Outfitters (NTO) plans to included special events and content in its emails. This content will change throughout the year.
What should NTO use to ensure the most up-to-date content is included in each email?

A) Einstein Content Selection
B) Dynamic Content Block
C) Reference Content Block

5. Northern Trail Outfitters wants to organize its assets so images can be easily searched by tags in Content Builder. However, most imageshave multiple tags that could be applied, which makes it more difficult to filter to a manageable number of results.
How should the number of tags selected for an asset be minimized while still providing the necessary granularity?

A) Leverage Einstein for content tagging.
B) Make the Customer Keymore descriptive.
C) Use nested tags to create hierarchies.

Solutions: