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Salesforce Certified Marketing Cloud Engagement Administrator Sample Questions:

1. A Marketing Cloud admin has been asked to get the last 30 days of Bounce data from their account.
What should the admin use to get granular bounce data in bulk in a pre-defined format?

A) Automation Studio Query Activity
B) CSV download of bounce data in My Tracking
C) Discover Deliverability Complaint Rate Report
D) Automation Studio Tracking Extract

2. A Marketing Cloud admin is asked to add a set of four tracking parameters automatically to all the links in an email sent via email studio.
Which solution should the admin suggest?

A) Google Analytics 360
B) AMPscript for Marketing Cloud
C) Marketing Cloud Connect
D) Parameter Manager

3. A Marketing Cloud admin is configuring Social Studio to manage Northern Trail Outfitters social media accounts.
Which 2 prerequisites for configuring Social Studio should the admin consider? Choose 2 answers

A) Login detail for each social media account
B) Bitly URL Shortener
C) Facebook ad manager
D) Google URL Shortener

4. NTO wants to copy journeys across business units.
What could be used to replicate journey structure so it can be easily recreated in another account?

A) Journey Templates
B) Copy activities
C) Deployment Manager
D) Journey Extracts

5. Northern Trail Outfitters wants to bring subscriber data from its data warehouse into Marketing Cloud.
Which 2 fields would need minimal consideration, for size/scalability related reasons, when creating a data extension to house the data?
Choose 2 answers

A) Decimal
B) Number
C) Text
D) Boolean

Solutions: