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Facebook Certified Community Manager Sample Questions:

1. A community manager is launching a campaign for Earth Day. The goal is to generate a higher rate of engagement from people outside of the community by inviting an influencer to go live on a Facebook Page.
Which metric should be used to determine if the goal is met?

A) Engagements generated from shares
B) Likes on the video
C) Views on the video
D) Engagements based on new followers

2. A growing business wants to create a yearly summit for current and prospective customers to increase awareness and drive sales. The community manager needs to convert 30% of existing community members into buying tickets for the inaugural event.
Which two steps should the community manager take to accomplish this task? (Choose 2)

A) Schedule event speakers to host Q&As in the community leading up to the event
B) Provide discount codes to community members who buy early bird tickets
C) Post a link to the event website with a daily reminder to purchase
D) Reach out privately to community members who might be interested in attending

3. There's an online community that primarily supports single parents. The leadership team notices more parent narratives of isolation. One of the top priorities of the community is to connect parents who are geographically close.
What can the community manager do to help create connections between lonely parents?

A) Organize a week-long online summit to focus on helping overcome isolation.
B) Host an online meeting room for members that remains open 24/7.
C) Create content encouraging offline gatherings, with graphics of local landmarks.
D) Publish a post asking members to provide their address in the comments.

4. A well-known women's fashion brand has a significant online presence and a strong customer base in the 50-65 age group. To attract a younger demographic, the company contracts with a famous designer to launch a new line, which launches in one month.
Which two actions should the community manager take to increase brand awareness? (Choose 2)

A) Comment on competitor posts so that their community learns about the new line.
B) Ask community members to create a post and tag several friends.
C) Run targeted ads across all the platforms that the brand uses.
D) Invite fashion influencers to promote the new line during a live launch.
E) Start new social media accounts to target the new demographic.

5. A community manager of a tech startup wants to develop new customer acquisition channels. The startup has a Facebook Page and an Instagram account with a combined reach of 80,000.
The chief marketing officer of the startup directs the community manager to research how to launch a podcast. The startup has not previously used podcasts.
Which first step should the community manager take?

A) Launch the podcast at the earliest possible time, and promote it exclusively on the Facebook Page.
B) Analyze the best-performing content across the current social media presence for potential reuse in the podcast.
C) Research all existing podcasts in the industry and find content that has not been produced previously
D) Research and purchase the appropriate tech equipment to record podcasts, and submit expenses to their manager.

Solutions: