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1. You are configuring a supplemental data import and the first row of the file contains the names of the columns in which you are importing.
What must you do to configure this file property?
A) In the field mapper screen, select the "Columns Already Included" check box.
B) Replace the first row of the file with one text string that contains all the column names separated by columns. Then proceed with the import.
C) In the import configuration, select the "First line contains column names" check box.
D) You must delete the first row of the file before performing the import. Your file must contain actual data only.
2. When identifying your target audience for IP warm up, which type of email addresses should you avoid and why?
A) Avoid sending to addresses that have not registered an open or a click in the last six months because they may be likely to hit the spam button or be spam traps.
B) Avoid sending to subscribers who are also receiving transactional emails because they may unsubscribe because they are likely to feel over-messaged from your brand or company.
C) Avoid sending to subscribers who have recently opted-in because they do not have a proven history of engagement.
D) Avoid sending to subscribers who have opened or clicked in the last few days because they may not respond to an email message again so soon.
3. Your client wants to ensure that their Event Data Feeds are secure while the files are stored on the server.
What step should you take to encrypt the files?
A) Import a public encryption key the customer created to be used when the export runs.
B) Import a private encryption key the customer created to be used when the export runs.
C) Create new credentials specifically for the export job that no one knows and that passes the Responsys password integrity checker.
D) Create a Responsys security key in the Account Administration screen. Import this key when creating the export.
4. Using Email Message Designer, identify two HTML tags that you can use to create a dynamic region for an email campaign. (Choose two.)
A) <div>
B) <dynamicregion>
C) <td>
D) <br>
5. One of the top ISPs is blocking promotional emails coming from your domain. This has not happened before. You check the deliverability metrics on Responsys reports for the email campaigns sent in the last two weeks.
What are two reasons why this is happening? (Choose two.)
A) Recipients are forwarding your emails to everyone in their address books.
B) Hard bounce rates are 10% or higher.
C) Your open rates have dropped somewhat since last month.
D) The ISP is recording a high number of spam trap hits and complaint rates from recipients.
E) Substantial (5%) increase in click-through rates on last week's promotional campaign.
Solutions:
| Question # 1 Answer: D | Question # 2 Answer: A | Question # 3 Answer: D | Question # 4 Answer: A,D | Question # 5 Answer: B,D |
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