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| Section | Weight | Objectives |
|---|---|---|
| Selling & Positioning IBM Commerce | 25% | - Customer pain points and solution mapping - Deployment models: On-premise vs Cloud - Competitive differentiators |
| Marketing & Commerce Integration | 20% | - Precision marketing capabilities - Multi-channel experience management - Analytics and campaign management |
| Order Management & CPQ Solutions | 35% | - Enterprise product configuration complexity - Order capture and fulfillment processes - Configure, Price, Quote (CPQ) fundamentals - Pricing rules and management |
| IBM Commerce Solutions Overview | 20% | - WebSphere Commerce platform capabilities - Supported business models (B2C, B2B, B2B2C) - Key value propositions |
1. In which deployment option is the Salesforce.com integration supported?
A) All of the above.
B) IBM Sterling CPQ on Cloud
C) IBM Sterling CPQ SaaS Premium
D) IBM Sterling CPQ on premise
2. The key value proposition of WebSphere Commerce Precision Marketing engine is to allow businesses to _________________.
A) leverage marketing analytics to tune marketing activities
B) deliver a personalized shopping experience based on user identity
C) build an ongoing dialog with shoppers using triggers and actions
D) budget and plan marketing campaigns across channels
3. What are the solution capabilities of WebSphere Commerce platform?
A) Manage enterprise wide product and customerinformation
B) Both A and B.
C) Sell across direct and extended channels.
D) Support for marketing and merchandizing across channels.
4. How does WebSphere Commerce support the business need of running multiple sites or micro-sites?
A) Extended sites
B) Widgets
C) Site Management Tools
D) Starter store sites
Solutions:
| Question # 1 Answer: A | Question # 2 Answer: C | Question # 3 Answer: B | Question # 4 Answer: A |
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