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GCCC Strategic Communication Management Professional Sample Questions:

1. Where should the communication manager be looking to apply best practices in data analytics as a support to their work?

A) In aggregating and evaluating the reach and visibility of its communication output
B) In placing an economic value on its communication output
C) In aggregating and interpreting the behavior and communication channels for its relevant audiences
D) To demonstrate to leaders that the communication manager uses best practices

2. A company's communication manager has noticed an increasing volume of criticism on social media regarding the company's corporate social responsibility initiatives being self-serving and hypocritical. Which action should be taken by the communication manager when developing the MOST effective, long-term response to the criticism?

A) Aggressively push back against criticism.
B) Issue a continuous stream of press releases underscoring the benefits of the corporate social responsibility initiatives.
C) Invite and sustain proactive dialogue with stakeholders in order to involve them in corporate social responsibility efforts.
D) Demonstrate to stakeholders how their concerns are being addressed and employing multiple feedback methods.

3. A corporate communication team is working with an agency to redesign a company's external website.
Leadership has agreed to a project budget, timeline, and scope. The redesign is underway, and the investor relations department has repeatedly requested several features that were not included in the initial plan but would significantly enhance the site for investors. Which of the following would be the BEST way to address the requests?

A) Make it clear to investor relations that the requested features will delay the website launch and cause a budget increase.
B) Go to leadership to outline the new investor relations features and benefits of the site and request additional budget and time.
C) Bring in an account manager from the agency to develop a plan to solve the needs of investor relations and still achieve the project goals.
D) Schedule a regular meeting with investor relations to review how out-of-scope project requests, including costs, will be handled.

4. (Which of the following is most important in building a business case for communication projects?)

A) Determine if you have current staff capacity to complete the project
B) Determine how the project aligns with the organisation's strategic priorities, values and/or vision
C) Assess if you have current budget to cover the project
D) See if and how the project overlaps with other projects

5. A company has announced an initial public offering, which has resulted in multiple media outlets requesting interviews with the company's CEO. Which action should be taken FIRST before making a recommendation to the CEO?

A) Consult with company counsel, the underwriters, and the underwriters' counsel.
B) Decline all interviews until the initial public offering has concluded.
C) Create a key message document that is aligned with the prospectus.
D) Create a comprehensive Q&A anticipating all potential questions.

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