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IBM P8010-096 Exam Syllabus Topics:

IBM Unica Enterprise Campaign Technical Mastery Test V1 Sample Questions:

Question 1

In Unica Campaign, where does a customer navigate in order to load an existing table catalog into a flowchart?

A. Click the Options icon.
B. Click the Run icon.
C. Click the flowchart icon.
D. Click the Admin icon.

Question 2

In Unica Campaign, what is a single marketing communication or message called that you assign to a cell and send to targeted groups?

A. Offer
B. Campaign
C. Segment
D. Response

Question 3

In Unica Campaign, what is the main difference between a flowchart Segment and a Strategic Segment?

A. Flowchart segments can only be used within the flowchart where it was created.
B. Strategic segments are used with interactive flowcharts.
C. Flowchart segments are used for global suppressions.
D. Strategic segments can only be used within the flowchart where it was created.

Question 4

In Unica Campaign, what segment type is a reusable list of contacts (such as customers, accounts, or households) that you can use in the Select process as input?

A. Flowchart
B. Sample
C. Smart Chart
D. Template

Question 5

When are offer templates configured for Unica Campaign?

A. After creating a campaign.
B. Before installing Unica Campaign using the offer utility.
C. During the configuration of the Campaign environment.
D. After running the flowchart.

Solutions: