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| Certification Vendor: | Salesforce |
|---|---|
| Exam Name: | Marketing Cloud Personalization Accredited Professional Exam |
| Exam Number: | Marketing-Cloud-Personalization |
| Exam Price: | USD 200 |
| Related Certifications: | Salesforce Marketing Cloud Administrator Salesforce Marketing Cloud Engagement Developer Salesforce Marketing Cloud Email Specialist |
| Exam Format: | Multiple Choice, Multiple Select |
| Certificate Validity Period: | Certification does not expire |
| Available Languages: | English |
| Real Exam Qty: | 60 |
| Passing Score: | 68% |
| Exam Duration: | 90 minutes |
| Sample Questions: |  |
| Exam Way: | Online proctored exam (PSI Testing Centers or remote proctoring) |
| Pre Condition: | Salesforce Marketing Cloud Administrator certification is recommended but not required. Basic understanding of marketing automation and web analytics is helpful. |
| Official Syllabus URL: | https://trailhead.salesforce.com/credentials/marketingcloudpersonalization |
| Section | Weight | Objectives |
|---|---|---|
| Audience Management | 20% | - Use affinity and behavioral data for targeting - Configure rules-based and predictive audiences - Implement real-time audience segmentation - Create and use filters and audiences in campaigns - Build and manage segments and audiences |
| Data Model & Configuration | 20% | - Configure data ingestion methods (API, SDK, integrations) - Manage dataset settings and configurations - Configure business logic elements (Objects, Attributes, Catalog) - Set up user profiles and visitor identification - Implement event data collection and tracking |
| Reporting & Analytics | 13% | - Use built-in dashboards and analytics tools - Interpret campaign performance reports - Analyze campaign effectiveness metrics - Configure conversion tracking |
| Product Overview | 7% | - Describe how Marketing Cloud Personalization integrates with other Marketing Cloud products - Explain the core concepts and value of the platform - Identify use cases for Marketing Cloud Personalization |
| Campaigns & Experiences | 28% | - Create and manage in-app and mobile experiences - Implement campaign triggers and targeting rules - Configure personalization through decision logic - Use templates and creative assets - Set up A/B testing and multivariate testing - Build and configure web campaigns and experiences |
| Administration & Governance | 12% | - Manage API access and integrations - Manage user roles and permissions - Implement security and data privacy controls - Configure system settings and preferences |
Salesforce Marketing Cloud Administrator certification is recommended but not required. Basic understanding of marketing automation and web analytics is helpful.
Allocate study time in proportion to each topic's weight.
The Marketing-Cloud-Personalization exam has 60 questions with a 90 minutes-minute time limit. Practicing under the same constraints on ValidTorrent builds the pacing habits you will need on test day.
The PC engine installs on your computer and simulates the real exam scenario with timed tests and performance marking. The online engine runs in your browser, needs no installation, works on most devices, and is often the more stable option when you switch machines frequently.
A passing result on Marketing-Cloud-Personalization requires 68%, and the official exam fee is USD 200. Knowing both numbers upfront helps you budget your study time and money realistically.
The package includes 122 practice questions for the Marketing-Cloud-Personalization exam, covering the current Salesforce Marketing Cloud Personalization Accredited Professional objectives with verified answers.
We support Credit Card payment because it is built around buyer protection: if a purchase issue ever arises, the card network's dispute process protects your money. Combined with our refund policy, that keeps your Salesforce Marketing Cloud Personalization Accredited Professional purchase low-risk.
What two features of Marketing Cloud Personalization have functionality to perform an A/B Test?
Correct Answer: A,C 🗳️
Explanation: Only visible for ValidTorrent members. You can sign-up / login (it's free).
What interaction studio component contains experiences and messages you design to personalize the interaction a visitor has with your channels?
Correct Answer: C 🗳️
Explanation: Only visible for ValidTorrent members. You can sign-up / login (it's free).
The sitemap provides the functionality that enables IS to identify which three items?
Correct Answer: B,C,E 🗳️
Explanation: Only visible for ValidTorrent members. You can sign-up / login (it's free).
Which ETL feed is used to bring campaign tracking data from marketing cloud messaging & journeys or pardot?
Correct Answer: D 🗳️
Explanation: Only visible for ValidTorrent members. You can sign-up / login (it's free).
When configuring a new Identity Attribute which setting would you use if the attribute is unique to an indivdual across the entire dataset?
Correct Answer: A 🗳️
Explanation: Only visible for ValidTorrent members. You can sign-up / login (it's free).
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