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Everyone wants to achieve something in their own field, and for IT workers the SAP Certified Technology Associate - SAP Marketing Cloud (2002) Implementation is a key that unlocks that ambition. ValidTorrent helps you turn it with 91 expert-verified practice questions for the C_C4H260_01 exam, current throughout 2026.
| Certification Vendor: | SAP |
|---|---|
| Exam Name: | SAP Certified Technology Associate - SAP Marketing Cloud (2002) Implementation |
| Exam Number: | C_C4H260_01 |
| Real Exam Qty: | 80 |
| Certificate Validity Period: | 5 years |
| Exam Format: | Multiple Choice, Multiple Response |
| Available Languages: | English |
| Exam Duration: | 180 minutes |
| Exam Price: | $550 USD / €470 EUR (varies by region) |
| Related Certifications: | SAP Certified Application Associate - SAP Marketing Cloud |
| Passing Score: | 59% / 48 out of 80 |
| Recommended Training: | SAP Learning Journey: SAP Marketing Cloud Implementation SAP Education Official Courses |
| Exam Registration: | SAP Training Shop SAP Certification Hub |
| Sample Questions: | ![]() |
| Exam Way: | Online proctored or onsite at SAP Authorized Testing Centers |
| Pre Condition: | No mandatory prerequisites; recommended 1-2 years of implementation/configuration experience with SAP Marketing Cloud |
| Official Syllabus URL: | https://training.sap.com/certification/c_c4h260_01-sap-certified-technology-associate---sap-marketing-cloud-2002-implementation-g/ |
| Section | Weight | Objectives |
|---|---|---|
| Topic 1: Marketing Analytics | <8% | - Key performance indicators - Analytics Stories creation - Report Gallery usage |
| Topic 2: Business Administration | 8% - 12% | - Application settings - System setup and configuration - User and role management |
| Topic 3: Marketing Planning and Performance | <8% | - Budget and performance tracking - Planning structures |
| Topic 4: Dynamic Customer Profiling | >12% | - Contact/lead/opportunity data model - Score Builder usage - Data anonymization options - Best record concept |
| Topic 5: Campaign and Journey Orchestration | >12% | - Permission checks and workflow configuration - Campaign categories and actions - Marketing calendar concept - Journey design and execution |
| Topic 6: Lead- and Account-Based Marketing | <8% | - Contact-to-lead conversion process - Lead lifecycle management - Account-based marketing setup |
| Topic 7: Extensibility | >12% | - Data model enhancement - CDS views and custom analytics - Extensibility tools and options - Custom business objects |
| Topic 8: Segmentation | 8% - 12% | - Segmentation building - Target group management - Attribute and filter usage |
| Topic 9: Integration and Data Upload | >12% | - Data replication and monitoring - Data upload and transformation - Integration error handling - Integration with SAP Sales/Commerce Cloud |
| Topic 10: Commerce Marketing | <8% | - Offer/product recommendations - Commerce integration scenarios |
Per the latest exam information, the C_C4H260_01 exam presents 80 questions in 180 minutes minutes. Knowing the format precisely removes one major source of exam-day anxiety.
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SAP recommends the following official training resources:
Choose a course that matches your starting point, then reinforce it with steady question practice.
The SAP Certified Technology Associate - SAP Marketing Cloud (2002) Implementation blueprint covers these core domains:
The official outline lists further domains, all covered in our question bank.
SAP publishes these prerequisites for the SAP Certified Technology Associate - SAP Marketing Cloud (2002) Implementation: No mandatory prerequisites; recommended 1-2 years of implementation/configuration experience with SAP Marketing Cloud.
Check the authoritative wording on the official certification page before registering.
At present, passing the C_C4H260_01 exam requires 59% / 48 out of 80, and the registration fee is $550 USD / €470 EUR (varies by region). Both are set by SAP and can change — confirm them on the official site when you book.
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Your customer is already live and requires a new key performance indicator (KPI) in segmentation. Which apps would you use to do this?
Correct Answer: C 🗳️
Your customer has added new interests directly in the production environment that were not configured in the test environment. What other applications can be configured directly in the production environment? Note: There are 2 correct answers to this question.
Correct Answer: B 🗳️
You want to delete the interactions of several contacts from SAP Marketing Cloud that were collected via one specific source system. Interaction information from other sources can remain in SAP Marketing Cloud. Which application jobs do you need to execute? Note: There are 2 correct answers to this question.
Correct Answer: A,C 🗳️
You can perform extensibility on SAP Marketing Cloud with the help of the following activities: Export standard or custom business object tables to an SAP HANA system.Export an existing graphical calculation view along with the associated views and tables.Import the calculation views that are modeled in an SAP HANA system.Which app can you use to do these activities?
Correct Answer: A 🗳️
You are receiving sales order data from different channels and you would like to differentiate by channel on the contact profile to better understand the journey of the customer. Which of the following the settings are needed to allow this? Note: There are 3 correct answers to this question.
Correct Answer: C,D,E 🗳️
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