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Oracle Marketing Cloud Data Management Platform 2019 Implementation Essentials Sample Questions:

1. What is the meaning of an Index of 17 in the Oracle DMP?

A) The user is 17 percent as likely to be in the category than the average user in the selected universe.
B) The user is 17 percent more likely to be in the category than the average user in the selected universe.
C) The user is 17 times more likely to be in the category than the average user in the selected universe.
D) The user is 1/17 as likely to be in the category than the average user in the selected universe.

2. Which of these is a common use case for the Recency setting?

A) To extend data delivery beyond the default period for the audience
B) To hide older audiences and users that are no longer as valuable for targeting
C) To limit delivery to only users who have taken an action and/or become eligible for an audience within a certain period of days
D) To prioritize delivery of the most recent users in an audience

3. Which type of phint should be created to satisfy an intended connection to demonstrate what type of product is being viewed by the visitor?

A) Key-date pair (exact or relative date)
B) Key-number (integer or float)
C) Key-number range
D) Key-value string pair with an is or contains operator

4. Your client wants to run a campaign with a media execution partner that currently does not have an app in the Oracle BlueKai app catalog. What should they do?

A) Configure custom parameters to deliver data to the media execution partner
B) It is not possible to run campaigns with partners that do not currently have apps in the Oracle BlueKai app catalog.
C) Manually enter the pixel required for sending campaign data to the partner.
D) Configure the campaign to deliver audience data directly to the partner's web page via JS container tag.
E) Create a Dynamic Synchronous container to support the transfer of data.

5. Your client, Alpha Corp, needs 500 categories created for their global website. These categories will be used by marketers and analysts to address audiences, design data campaigns, and manage allocation of advertising resources. They need the ability to delete the categories at a future date, but do not need to frequently update or re-order the options.
What should you do to accommodate your customer's needs?

A) Self-classification
B) Self-service OnRamp
C) Corporate classification
D) Managed classification

Solutions: