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| Certification Vendor: | Meta (formerly Facebook) |
|---|---|
| Exam Name: | Meta Certified Digital Marketing Associate Exam |
| Exam Number: | 100-101 |
| Certificate Validity Period: | 24 months |
| Available Languages: | Italian, French, English, Portuguese, Spanish, German |
| Exam Duration: | 90 minutes |
| Passing Score: | 700 out of 1000 |
| Exam Price: | $49 USD |
| Real Exam Qty: | 46–50 |
| Related Certifications: | Meta Certified Media Measurement Specialist Meta Certified Creative Strategy Professional |
| Exam Format: | Multiple Choice, Multiple Select |
| Recommended Training: | Meta Blueprint Free Learning Path |
| Exam Registration: | Certiport Scheduling Meta Blueprint Official Registration |
| Sample Questions: | ![]() |
| Exam Way: | Online proctored or in-person at authorized Certiport/Pearson VUE test centers |
| Pre Condition: | No mandatory prerequisites; recommended for entry-level marketers, students, and business owners |
| Official Syllabus URL: | https://www.facebookblueprint.com/business/learn/certification/exams/100-101-exam |
| Section | Weight | Objectives |
|---|---|---|
| Topic 1: Reporting and Measurement | 15% | - Interpret results and optimize - Basic attribution concepts - Key performance metrics |
| Topic 2: Establish Business Presence | 20% | - Create and manage Meta Business Account - Configure Ad Account and Meta Pixel - Set up Facebook Page, Instagram Business Account |
| Topic 3: Create and Manage Ads | 25% | - Privacy policies and ad guidelines - Placement and delivery options - Build campaigns in Ads Manager |
| Topic 4: Advertising Fundamentals | 25% | - Budgeting, scheduling and bidding - Campaign structure and objectives - Ad formats and creative best practices - Targeting and audience types |
| Topic 5: Value of Meta Technologies | 15% | - Business benefits of Meta marketing solutions - Overview of Meta platforms |
The Facebook Meta Certified Digital Marketing Associate is the official Facebook exam that leads to the Meta Certified Digital Marketing Associate certification at the Associate level. Passing it validates your skills against Facebook standards and proves your qualification to current and future employers. The credential is also connected with related certifications such as Meta Certified Media Measurement Specialist, Meta Certified Creative Strategy Professional, so it can serve as a solid step in a broader certification path.
The 100-101 exam has 46–50 questions in total and must be completed within 90 minutes. That leaves only a narrow time budget per item, so train yourself to flag a difficult question, move on, and circle back later instead of getting stuck. A week or two before your test date, run at least one full timed mock exam in the ValidTorrent desktop or online test engine under the same 90 minutes limit, and repeat until you can finish with a few minutes left for review.
The passing score for the 100-101 exam is 700 out of 1000, and the official registration fee is $49 USD. Keep in mind that a failed attempt is not discounted — retaking the exam means paying the full fee again — so it is wise not to book your seat until your practice scores sit comfortably above the passing mark. Working through the 85 questions at ValidTorrent in timed mode is a reliable way to judge when you are truly ready.
Facebook sets the following requirement for the 100-101 exam: No mandatory prerequisites; recommended for entry-level marketers, students, and business owners. Eligibility rules can change from time to time, so always confirm the current prerequisites on the official exam page at https://www.facebookblueprint.com/business/learn/certification/exams/100-101-exam before you register.
You can register for the Facebook Meta Certified Digital Marketing Associate through the following official channels:
The 100-101 exam is delivered as Online proctored or in-person at authorized Certiport/Pearson VUE test centers, so review the technical and check-in requirements for that format when you schedule your appointment.
Facebook recommends the following official training options for the Facebook Meta Certified Digital Marketing Associate:
Official courses build the theory, and pairing them with the 85 practice questions from ValidTorrent turns that knowledge into exam-ready answers.
Yes. ValidTorrent offers a free PDF demo for the Facebook Meta Certified Digital Marketing Associate, so you can review real sample questions and judge the quality before paying anything. After your purchase, you receive 365 days of free updates — whenever the question pool changes, you get the latest version at no cost. Once that period expires, you can extend your update service at a 50% discount from your member zone.
If you take the 100-101 exam within 60 days of your purchase and do not pass, you can apply for a full refund under our 100% Money Back Guarantee. To qualify, submit a scanned copy of your exam enrollment slip together with your official Score Report (PDF) within 2 days after the exam date, and your claim will be processed within 7 days. Note that the guarantee applies only to the corresponding exam: attempts taken within 3 days of purchase, downloaded-but-unused materials, free resources, and expired orders are not eligible, and the candidate name must match the purchaser name. If you would rather not refund, you can exchange the product for two free exam products of equal value while keeping the update service on your original purchase.
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The Facebook Meta Certified Digital Marketing Associate is organized into 5 domains. Among the first ones are Value of Meta Technologies (15%), Advertising Fundamentals (25%), Create and Manage Ads (25%), and the remaining domains cover the rest of the official objectives. For the complete topic breakdown with every subtopic, see the full 100-101 exam outline above on this page.
Which option is best to reach existing customers?
Correct Answer: B 🗳️
What transforming information in a customer list is turned into randomized code?
Correct Answer: A 🗳️
An ad on the Facebook App is initially approved starts to be delivered, and then gets. As approved.
What could be a reason for this disapproval?
Correct Answer: C 🗳️
A business posts and runs ad campaigns frequently and gels inquiries from people. The business wants to be able to follow up with each person individually and track communications with them.
What is the best tool to use to respond to potential customers?
Correct Answer: D 🗳️
An advertiser is creating new assets and wants to inspire their audience with entertaining content that is easily discoverable on Reels.
Which format should the advertiser create?
Correct Answer: C 🗳️
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